7 Ways to Get Your Jobs in Front of More People
Recruiting top talent is crucial for the success of any Life Science organisation, but finding the right candidates can often be a challenging and time-consuming process. In today’s digital age, it’s important to leverage multiple channels and techniques to reach a wider pool of candidates and ensure your job postings are visible to the right people.
In this article, we explore 7 effective strategies to help you get your jobs in front of more people, from optimising your adverts for SEO to building meaningful partnerships with industry organisations.
Optimise Your Job Adverts for SEO
As many as 67% of jobseekers start their job hunt using a search engine. Make sure your job adverts are optimised for SEO, improving their visibility in search engines like Google as well as on social media platforms and job boards. 7 tips on improving your job advert SEO can be found here.
Utilise Your Network
Your professional network is one of your most important assets as a recruiter. When you’re actively hiring, utilise your network by:
- Reaching out directly on platforms like LinkedIn to people you already know are qualified for the role
- Asking people in your network to share your job listings with their own networks
- Encouraging your colleagues to share job listings on their own social media accounts
- Offering an employee referral program to incentivize your current employees to refer their qualified peers for open positions
- Gathering testimonials from previous and current employees, and using these in your recruitment advertising
Remember that when it comes to networking, you need to give as well as take. If you’re asking people to share your job listings, for example, think of what you can do for them. Whether it’s sharing an interesting article, inviting them to an upcoming event, or offering to help with a challenge they’re currently facing, think of what you can do to prove you’re a valuable person to keep in their network.
Post on Relevant Job Boards
Although you want your jobs to be seen by more people, it’s ultimately about the quality rather than quantity of your applications, and this is where niche job boards come in. Rather than trying to make your job adverts stand out on large, busy job boards, posting on a niche job board like PharmiWeb.Jobs that caters to Life Science professionals can help your jobs to be seen by your target audience. PharmiWeb.Jobs also works with numerous job aggregators to push your roles in the relevant places, further expanding your reach.
Make the Most of Targeted Email Campaigns
Targeted email campaigns are a highly effective way of sending your latest vacancies along with information about your organisation directly to your target audience of candidates. With PharmiWeb.Jobs, you can choose from:
- Dedicated newsletters: send an exclusive, branded newsletter containing only your jobs/information.
- Sector newsletters: include a short feature article about your organisation in an email sent to an audience segmented by discipline or location.
- Weekly newsletter: include a short feature article or some of your current vacancies in an email sent to all readers.
Find out more about our targeted email campaigns here.
Leverage Social Media
Don’t just use social media to post your job adverts. Use it to grow and engage with your network, start conversations, connect with both active and passive talent, share valuable content, and build your online brand. Remember that it’s not about being on every platform, but putting your resources into the platforms that will get you in front of the right people. As a recruitment professional, it makes sense to start with LinkedIn, but don’t forget to tap into other channels too!
Attend Industry Events
Attending industry events can be an excellent way of meeting potential candidates face-to-face. The types of events you choose to attend will depend on the candidates you’re hoping to attract. If you’re hoping to attract graduates, then careers fairs may be the best use of your time. On the other hand, if you’re hoping to attract more experienced candidates, Life Science events that bring together senior leaders may get you the best results. You can take a look at upcoming industry events here.
Build Meaningful Partnerships
Building partnerships with other organisations in the industry is another great way of expanding your reach, and building awareness of your employer brand, ultimately driving more traffic to your roles. Choose partners that reflect your company’s mission and values, and that will contribute positively to your brand.